Creating SEO-friendly URLs: Best Practices

Creating SEO-friendly URLs: Best Practices

As a leading provider of web design, development and digital marketing services, Chatsworth Media Ltd understands the importance of creating SEO-friendly URLs. Serving clients within a 20-mile radius of Derby, Nottingham, Sheffield, Mansfield, and Newark, we have a wealth of experience in helping businesses optimise their online presence. In this article, we will delve into the best practices for creating SEO-friendly URLs, providing a comprehensive guide for company directors, marketing managers, small business owners, and budding entrepreneurs.

Understanding the Importance of SEO-friendly URLs

Before we delve into the best practices, it’s crucial to understand why SEO-friendly URLs are so important. URLs are a significant factor in your website’s search engine ranking. They provide search engines like Google with information about the content of your webpage. An SEO-friendly URL is easy for both search engines and users to understand, making it a vital component of any successful SEO strategy.

Best Practices for Creating SEO-friendly URLs

Creating SEO-friendly URLs involves more than just inserting keywords. It requires a strategic approach that considers the user experience and search engine algorithms. Here are some best practices to follow:

1. Use Keywords Wisely

Keywords play a crucial role in SEO-friendly URLs. They help search engines understand the content of your page and match it with relevant search queries. However, keyword stuffing should be avoided as it can lead to penalties from search engines. Instead, choose one or two relevant keywords that accurately describe your content and include them in your URL.

2. Keep URLs Short and Simple

Shorter URLs are easier for users to remember and share. They also tend to perform better in search engine results. Aim to keep your URLs under 60 characters, and avoid unnecessary words and characters.

3. Use Hyphens to Separate Words

Using hyphens to separate words in your URL makes it easier for both users and search engines to read. Avoid using underscores, spaces, or any other characters to separate words as they can cause confusion and lead to errors.

4. Avoid Dynamic URLs

Dynamic URLs, which contain parameters like ‘?’, ‘&’, and ‘=’, can be confusing for users and difficult for search engines to index. Instead, opt for static URLs that are more user-friendly and SEO-friendly.

5. Use Lowercase Letters

Using lowercase letters in your URLs is a best practice as some servers are case sensitive. This means that ‘’ and ‘’ could be seen as two different pages, leading to potential duplicate content issues.

6. Consistently Use www or Non-www

Consistency is key when it comes to using www or non-www in your URLs. Choose one format and stick to it to avoid confusion and potential duplicate content issues.

Implementing SEO-friendly URLs with Chatsworth Media

At Chatsworth Media, we understand the intricacies of creating SEO-friendly URLs. Our team of experienced web designers and SEO specialists work closely with clients to develop effective SEO strategies that drive traffic and improve search engine rankings. Whether you’re a small business owner in Derby or a marketing manager in Sheffield, we can help you optimise your online presence.

Web Design

Our web design services are tailored to meet the unique needs of your business. We focus on creating user-friendly websites that are not only visually appealing but also optimised for search engines. From choosing the right keywords to creating SEO-friendly URLs, we ensure every aspect of your website is designed to drive traffic and conversions. Learn more about our web design services here.


SEO is at the heart of everything we do at Chatsworth Media. Our SEO services are designed to improve your website’s visibility in search engine results, driving more traffic to your site. We use a range of techniques, including keyword research, on-page optimisation, and link building, to help your website rank higher in search results. Discover more about our SEO services here.

Digital Marketing

Our digital marketing services go beyond SEO. We offer a range of services, including social media marketing, email marketing, and content marketing, to help you reach your target audience and grow your business online. Find out more about our digital marketing services here.


Creating SEO-friendly URLs is a crucial aspect of any successful SEO strategy. By following the best practices outlined in this article, you can improve your website’s visibility in search engine results and drive more traffic to your site. Whether you’re a small business owner in Mansfield or a marketing manager in Nottingham, Chatsworth Media is here to help you optimise your online presence. Contact us today to learn more about our web design, SEO, and digital marketing services.

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