When building a website, it’s important to consider SEO (Search Engine Optimisation) to ensure your site ranks well in search engine results. While Google does a fantastic job ranking good quality content in its search results these are the most important SEO considerations when building a website.

Here are some key SEO considerations to keep in mind:

1. Keyword Research: Conduct thorough keyword research to find the right phrases and terms to optimise your content for search engines. Use tools like Google Keyword Planner, SEMrush, or Ahrefs to identify search volumes, competition, and relevancy of keywords. Avoid keyword stuffing and focus on natural language that is reader-friendly.
2. Content Quality: Creating high-quality content is essential for ranking in search results and for driving traffic to your site. Write unique, engaging, and informative content that provides value to your audience. Aim to cover topics in-depth, answer user queries and solve their problems. Utilize multimedia formats such as images, videos, and infographics to make the content more interesting and shareable.
3. On-Page Optimisation: Optimising your website’s on-page elements helps search engines understand your content and context, and therefore, rank your website accordingly. Use descriptive, keyword-rich titles and meta descriptions, along with header tags (H1, H2, H3) to organise the content structure. URLs should also be clean and easy to read, with the target keyword included.
4. Site Speed: Website speed is a crucial factor in SEO as it influences user experience and search engine ranking. Aim to optimise your site’s performance by reducing image sizes, minimizing HTTP requests, enabling browser caching, and leveraging CDNs. Google PageSpeed Insights, GTmetrix, or Pingdom are some of the tools that can help you assess and optimize site speed.
5. Mobile-Friendliness: With more than half of the internet traffic originating from mobile devices, it’s important to ensure that your site is mobile-friendly. Responsive design, legible fonts, optimized images, and intuitive navigation are some of the factors to keep in mind. You can use Google’s Mobile-Friendly Test to check if your site is mobile-friendly.
6. User Experience (UX): Good user experience is key to keeping visitors on your site, and in turn, improving your search engine ranking. Make sure your site is easy to navigate with a clear, intuitive layout. Use calls-to-action (CTAs) to guide users through the site, and ensure that content is relevant to the user’s search query.
7. Backlinks: Backlinks, also known as inbound links, are a vital part of off-page SEO. They are an indication of the site’s credibility, and search engines use them to evaluate the site’s authority. Aim to acquire high-quality, relevant backlinks from reputable sources, as opposed to using black-hat techniques. You can use tools like Ahrefs or Moz to assess the quality of your backlinks. Good quality, unique content should result in a natural backlink profile.
8. Social Media Integration: Social media signals also play a role in SEO. By integrating social media into your site, you can increase engagement, and promote your content to a wider audience. Make sure to include social media sharing buttons on your site, and engage with users on social media to encourage link-sharing and discussions.
9. Analytics Tracking: Finally, it’s important to track and measure the performance of your site with analytics tools such as Google Analytics or Adobe Analytics. By analyzing user behavior and conversion rates, you can identify areas for improvement and optimize your SEO strategy accordingly.

Building a website with SEO in mind is crucial for its success. By considering these important SEO considerations when building a website, you can improve your chances of ranking well in search engine results, attracting more traffic, and achieving your business goals.

Chatsworth Web Solutions has been providing SEO services for over 25 years. Our founder, Andrew Simmons has been with the company since day 1 and is an expert at helping companies improve their search engine rankings.

If you would like us to help you please contact us here or read more on our SEO services page.