SEO Trends in 2024: What’s New in the Industry?

SEO Trends in 2024: What's New in the Industry?

As we navigate the digital landscape in 2024, it’s clear that the world of Search Engine Optimisation (SEO) is evolving at an unprecedented pace. With the constant updates in algorithms, emerging technologies, and changing user behaviours, staying ahead of the curve is more crucial than ever. In this comprehensive guide, we’ll delve into the latest SEO trends that are shaping the industry, providing insights for businesses in Derby, Nottingham, Sheffield, Mansfield, and Newark.

1. User Experience (UX) Takes Centre Stage

Google’s Page Experience Update in 2021 signalled a shift towards prioritising user experience in SEO. In 2024, this trend has only intensified. Websites that offer a seamless, intuitive, and engaging user experience are rewarded with higher search rankings. This includes factors like page load speed, mobile-friendliness, and site security. As a result, web design and SEO are becoming increasingly intertwined.

2. Mobile-First Indexing is the Norm

With the majority of internet users accessing the web via mobile devices, Google has made mobile-first indexing the default. This means that the mobile version of your website is what Google primarily uses for indexing and ranking. Therefore, businesses must ensure their websites are mobile-friendly to maintain visibility in search results.

3. Voice Search Optimisation

The rise of smart speakers and voice assistants has led to a surge in voice searches. To stay competitive, businesses need to optimise their content for voice search. This involves using long-tail keywords, adopting a conversational tone, and providing concise, direct answers to commonly asked questions.

4. Artificial Intelligence (AI) and SEO

Artificial Intelligence is revolutionising SEO. Google’s AI algorithm, RankBrain, is designed to better understand the intent behind search queries. This means that keyword stuffing is no longer effective. Instead, creating high-quality, relevant content that answers user queries is key to SEO success.

5. Local SEO is More Important Than Ever

With the rise of “near me” searches and Google’s focus on providing personalised results, local SEO has become crucial for businesses. This is particularly relevant for businesses in Derby, Nottingham, Sheffield, Mansfield, and Newark. By optimising for local SEO, businesses can reach potential customers in their immediate vicinity.

6. E-A-T: Expertise, Authoritativeness, and Trustworthiness

Google’s E-A-T guidelines have become a cornerstone of SEO. Websites that demonstrate expertise, authoritativeness, and trustworthiness in their content are favoured by Google’s algorithms. This involves creating high-quality content, securing backlinks from reputable sources, and maintaining a strong online reputation.

7. Video Content Continues to Dominate

Video content is a powerful tool for SEO. It can increase dwell time, improve engagement rates, and boost conversions. Moreover, YouTube is the second largest search engine, making video SEO a must for businesses. This includes optimising video titles, descriptions, and tags for relevant keywords.

8. Core Web Vitals

Core Web Vitals are a set of metrics that Google uses to measure the speed, responsiveness, and visual stability of a page. These factors play a significant role in user experience and, consequently, SEO. Websites that meet the Core Web Vitals benchmarks are likely to rank higher in search results.

9. The Rise of Semantic Search

Semantic search is about understanding the context and intent behind search queries. Google’s algorithms are becoming increasingly sophisticated at interpreting this, making semantic SEO a key trend. This involves optimising content to answer user queries, rather than just targeting specific keywords.

10. The Importance of Data and Analytics

Data-driven decision making is crucial in SEO. By leveraging data and analytics, businesses can gain insights into user behaviour, identify opportunities for improvement, and measure the effectiveness of their SEO strategies. Tools like Google Analytics and Google Search Console are invaluable in this regard.


In 2024, SEO is more dynamic and complex than ever. From the rise of AI and voice search to the importance of user experience and local SEO, businesses need to stay abreast of the latest trends to maintain visibility in search results. At Chatsworth Media, we provide comprehensive SEO and digital marketing services to help businesses navigate the ever-changing digital landscape. With our expertise, we can help you stay ahead of the curve and achieve your business goals.

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