The Future of SEO: Emerging Trends Business Owners Should Watch
As the digital landscape continues to evolve, so does the field of Search Engine Optimisation (SEO). The strategies that worked a few years ago may not yield the same results today. Therefore, it’s crucial for business owners to stay ahead of the curve and adapt to the changing SEO trends. In this article, we will explore the future of SEO and the emerging trends that business owners should watch.
Artificial Intelligence (AI) and SEO
Artificial Intelligence is revolutionising various industries, and SEO is no exception. Google’s AI algorithm, RankBrain, plays a significant role in how the search engine ranks websites. It analyses user behaviour to understand search intent and deliver more relevant results. Therefore, creating user-friendly content that answers your audience’s queries is more important than ever.
Voice Search Optimisation
With the rise of smart speakers and voice assistants like Amazon’s Alexa and Google Assistant, voice search is becoming increasingly popular. It’s predicted that by 2022, over half of all households will own a smart speaker. This trend is changing the way people search online, with more conversational, long-tail search queries becoming the norm. Therefore, optimising your website for voice search is crucial to stay competitive in the future.
Mobile-First Indexing
Google has officially switched to mobile-first indexing, meaning it now considers the mobile version of your website for ranking and indexing. With the majority of internet users accessing the web via their smartphones, having a mobile-friendly website is no longer optional. If your website isn’t optimised for mobile, you could be missing out on a significant amount of traffic.
E-A-T and SEO
Google’s E-A-T (Expertise, Authoritativeness, and Trustworthiness) guidelines have become a crucial factor in SEO. Google uses these guidelines to assess the quality of a website’s content. Websites that demonstrate high levels of E-A-T are likely to rank higher in search results. Therefore, creating high-quality, authoritative content is key to improving your SEO.
Video SEO
Video content is booming. According to a report by Cisco, video will account for 82% of all internet traffic by 2022. YouTube, the second largest search engine after Google, has over 2 billion logged-in users each month. Therefore, optimising your video content for SEO can help you reach a wider audience and boost your rankings.
Local SEO
For businesses operating in specific geographical areas, such as Derby, Nottingham, Sheffield, Mansfield, and Newark, local SEO is crucial. With the rise of “near me” searches, optimising your website for local search can help you attract more customers from your local area. This includes optimising your Google My Business listing, collecting customer reviews, and creating locally relevant content.
Conclusion
The future of SEO is dynamic, with new trends emerging as technology evolves. By staying ahead of these trends, business owners can ensure their websites stay competitive and continue to attract and retain customers. Whether it’s AI, voice search, mobile-first indexing, E-A-T, video SEO, or local SEO, each trend offers unique opportunities to improve your website’s visibility and reach a wider audience.
At Chatsworth Web Solutions Ltd, we offer a range of services, including web design, development, and digital marketing, to help businesses navigate the ever-changing digital landscape. Our team of experts stays up-to-date with the latest SEO trends to ensure your website is optimised for success.
For more information on how we can help your business thrive online, please contact us.
