The Ultimate Guide to WordPress: Everything You Need to Know
Brief history of WordPress
WordPress, a powerful Content Management System (CMS), emerged in 2003. Developed by Matt Mullenweg and Mike Little, it has since evolved into the world’s most popular website-building platform.
Importance of WordPress in the world of web development
As a versatile and user-friendly CMS, WordPress powers over 40% of websites globally. Its extensive range of themes and plugins make it a top choice for businesses, bloggers, and developers alike.
Understanding WordPress Basics. WordPress.org vs. WordPress.com
No Guide to WordPress would ever be complete without explaining the difference between the 2 WordPress websites. This is very simple yet frequently causes confusion.
WordPress.org is the self-hosted, open-source platform, offering maximum control and flexibility. Conversely, WordPress.com is a commercial service with limited customisation options but easier setup and management.
A Guide to WordPress Terminology
Themes dictate your site’s appearance and layout, offering various design options and styles to choose from.
Plugins extend your site’s functionality, providing added features like contact forms or SEO tools.
Widgets are small, pre-built elements, such as search bars or recent posts, that you can add to your site’s sidebar or footer.
Shortcodes are simple code snippets that enable you to insert complex elements, like galleries or buttons, into your content.
v. Custom fields
Custom fields allow you to store and display additional metadata with your posts, such as an author’s bio or publication date.
vi. Custom post types
Custom post types let you create and manage diverse content types beyond the default posts and pages, such as portfolios or testimonials.
The WordPress dashboard
The WordPress dashboard, also known as the admin area, is the central hub for managing your website. When you log in to your WordPress site, the dashboard offers a comprehensive overview of your site’s content, performance, and settings. Here are some key components:
Upon logging in, you’ll see the dashboard home, which displays a summary of your site’s recent activities, updates, and important notifications.
This section allows you to create, edit, or delete blog posts, as well as manage categories and tags.
Here, you can create, modify, or remove static pages, such as ‘About’ or ‘Contact Us’ sections.
The media library stores all your images, videos, and audio files, making it easy to upload, edit, and manage your multimedia content.
Manage user comments, approve, disapprove, or respond to them, and maintain your site’s engagement and moderation.
Personalise your site’s look and feel by selecting themes, customising menus, and adding widgets to sidebars or footers.
Install, activate, deactivate, or delete plugins to extend your site’s capabilities and features.
Control user accounts, assign roles and permissions, and update profiles for a well-managed website with multiple contributors.
Access various tools, such as importing and exporting data, site health checks, and additional plugin-specific options.
Configure essential settings, including site title, tagline, URL structure, and privacy options, to fine-tune your site’s functionality and user experience.
By familiarising yourself with the WordPress dashboard, you’ll gain the ability to manage your site effectively and efficiently, while ensuring it remains up-to-date and engaging.
Getting Started with WordPress
Choosing a hosting provider
Select a reliable hosting provider offering fast performance, top-notch security, and excellent customer support to ensure a smooth WordPress experience. Here at Chatsworth Media we run our own Litespeed web servers which are fully optimised for the perfect WordPress experience.
Register a unique domain name that reflects your brand or website’s purpose, making it memorable and easy to find. If you need any help with this be sure to contact us. We can help you select the perfect domain name and take care of the registration for you.
Follow your hosting provider’s instructions to install WordPress, either manually or using a one-click installer, such as Softaculous or Installatron. The hosting we provide you with has a built in 1 click WordPress installer. Not only does it install WordPress but we can also help you keep your themes and plugins upto date.
Setting up SSL
Secure your site by installing an SSL certificate, ensuring encrypted data transmission and improved search engine ranking. Many hosting providers offer free SSL certificates via Let’s Encrypt. Our VPS and dedicated WordPress hosting accounts come with Auto SSL or Let’s Encrypt SSLcertificates.
Customising Your WordPress Site
Choosing and installing a theme
Firstly, browse the WordPress theme directory or premium marketplaces to find a theme that aligns with your site’s purpose and aesthetic. Then, install and activate the chosen theme from your dashboard.
Customising theme settings
Once installed, navigate to the customisation settings to modify your theme’s colours, fonts, and layout. Experiment with different elements to achieve your desired look and feel.
Setting up your website’s structure
Organise your content by creating essential pages, such as ‘Home’, ‘About’, and ‘Contact’. Additionally, manage your blog posts by sorting them into relevant categories and tags.
Guide To WordPress Categories
WordPress categories are a useful way to organise and group your blog posts based on their topics or themes. By using categories, you can help your readers easily find related content and improve their overall browsing experience. Here are some key points about categories:
Hierarchical structure: Categories can have parent-child relationships, allowing you to create subcategories. This hierarchical structure helps in organising content more efficiently and aids in creating a clear site taxonomy.
Default category: WordPress automatically assigns a default category, typically “Uncategorized,” to each post. You can change the default category by modifying your site’s settings.
Creating categories: To create new categories, navigate to ‘Posts’ > ‘Categories’ in your WordPress dashboard. You can add a name, slug, parent category (if applicable), and a description for each category.
Assigning posts to categories: While creating or editing a blog post, you can assign it to one or more categories using the ‘Categories’ meta box. This helps in grouping similar content together for easier navigation.
Displaying categories: Categories can be displayed in various locations on your site, such as sidebars, footers, or menus. You can use built-in widgets, like the ‘Category’ widget, to showcase a list or a dropdown of categories in sidebars and footers.
Customising category pages: WordPress automatically generates archive pages for each category, displaying all posts assigned to that category. You can customise the appearance and layout of these pages using theme options or by modifying the ‘category.php’ template file.
SEO benefits: Well-organised categories can improve your site’s SEO by providing a clear structure for search engines to crawl and index your content. Furthermore, you can optimise your category pages with unique titles and descriptions, boosting their search engine visibility.
In summary, WordPress categories play a crucial role in structuring and organising your website’s content, enhancing user experience, and contributing to better SEO performance.
Creating and managing menus
Next, design intuitive navigation by creating menus that link to your key pages, posts, and categories. Place these menus in accessible locations, such as headers, footers, or sidebars.
A Guide to WordPress Widgets and Sidebars
Lastly, enhance your site’s functionality by adding widgets, like search bars or recent posts, to sidebars or footers. Experiment with various combinations to suit your website’s needs and style.
Essential WordPress Plugins
a. SEO plugins
SEO plugins, like Yoast SEO or Rank Math, help improve your site’s search engine rankings through keyword optimisation, meta tag generation, and content analysis.
b. Security plugins
Ensure your site’s safety with security plugins such as Wordfence or iThemes Security, which provide features like malware scanning, firewall protection, and login security.
c. Performance optimisation plugins
Boost your site’s speed with performance plugins like WP Rocket or W3 Total Cache, which offer caching, minification, and other optimisation techniques.
d. Page builder plugins
Create stunning page layouts using drag-and-drop page builders, such as Elementor or Beaver Builder, without needing coding expertise. These such as Kadence and Astra come packaged with lightweight, and easy-to-use page builders.
e. Social media integration plugins
Connect your site to social media platforms using plugins like Monarch or Social Warfare, enabling easy sharing and driving increased traffic.
f. eCommerce plugins
Transform your site into an online store using eCommerce plugins, such as WooCommerce or Easy Digital Downloads, which handle product listing, payment processing, and shipping options.
Here at Chatsworth Media our e-commerce web designers love WooCommerce.
g. Recommended free and premium plugins
Explore additional plugins like Contact Form 7, Jetpack, or Slider Revolution, which provide an array of features, from form creation to analytics, to enhance your WordPress site’s functionality.
A Guide to WordPress Creating and Managing Content
a. The Gutenberg editor
The Gutenberg editor, WordPress’s default content editor, uses a block-based approach, making it easy to create and format posts and pages with various content types.
b. Creating and formatting posts
To create a new post, navigate to ‘Posts’ > ‘Add New’ in your dashboard. Use Gutenberg blocks, such as paragraphs, headings, images, or lists, to craft engaging and visually appealing content.
c. Creating and formatting pages
Similar to posts, create pages by selecting ‘Pages’ > ‘Add New’. Use Gutenberg blocks to build static pages like ‘About’, ‘Services’, or ‘Contact’, customising layouts and styles as desired.
d. Using media library
Upload images, videos, or audio files to your media library for use in posts and pages. Edit, manage, and organise media files efficiently, ensuring optimal site performance.
e. Scheduling and managing content
Schedule your posts to publish at specific dates and times, maintaining consistency and maximising engagement. Additionally, use the ‘All Posts’ and ‘All Pages’ sections to manage existing content, making updates or revisions as needed.
Advanced WordPress Features: A Guide To WordPress
a. Custom post types and taxonomies
Custom post types enable you to create and manage diverse content types, such as portfolios, events, or testimonials. Similarly, custom taxonomies allow you to organise content using custom criteria beyond default categories and tags.
b. Custom fields and meta boxes
Custom fields store and display additional metadata with your content, such as author bios or publication dates. Meta boxes organise custom fields in the post editor, streamlining content creation and management.
c. Shortcodes and template tags
Shortcodes are simple code snippets that insert complex elements, like galleries or buttons, into your content. Template tags, on the other hand, allow you to display dynamic content, such as post titles or dates, within your theme files.
d. Child themes and template hierarchy
Child themes inherit styles and functionality from parent themes, enabling customisation without losing updates. Understanding the template hierarchy helps you modify specific parts of your site by editing the corresponding theme files.
Search Engine Optimisation (SEO) for WordPress
a. On-page SEO
Improve on-page SEO by optimising content with relevant keywords, crafting unique titles and meta descriptions, and ensuring proper heading structure for better readability.
b. Technical SEO
c. Content optimisation
Create high-quality, engaging content that provides value to your audience. Regularly update and refresh existing content to maintain relevance and search engine visibility.
d. Link building strategies
Build a robust backlink profile through guest posting, influencer outreach, and producing shareable content. Internal linking also helps search engines understand your site’s structure and improves user experience.
e. Local SEO for WordPress
For location-based businesses, local SEO is crucial. Ensure your site has consistent name, address, and phone number (NAP) information. Utilise plugins like Local SEO by Yoast to optimise local search rankings.
A Guide To WordPress Maintenance and Best Practices
a. Regular updates
Keep your WordPress core, themes, and plugins up to date, ensuring optimal performance, compatibility, and security.
b. Backups and restoration
Implement regular site backups using plugins like UpdraftPlus or BackupBuddy, enabling quick restoration in case of data loss or site issues.
c. Performance monitoring
Monitor your site’s performance using tools like Google PageSpeed Insights or GTmetrix, and address any issues that arise, such as slow-loading pages or broken links.
d. Security measures
Implement strong security measures, like using complex passwords, two-factor authentication, and installing security plugins, to protect your site from hacking attempts or malware.
e. Comment moderation and spam prevention
Manage user comments effectively by approving, responding to, or removing comments as needed. Use anti-spam plugins, like Akismet, to filter out spam comments automatically.
f. Legal compliance
Ensure your site complies with applicable laws and regulations, such as GDPR, by adding privacy policies, cookie consent notices, and terms and conditions where necessary.
Following these maintenance and best practices will help you maintain a secure, efficient, and high-performing WordPress site that engages and serves your audience effectively.
a. Speeding up your WordPress site
Boost your site’s speed by choosing a fast and reliable hosting provider, using a lightweight theme, and limiting the number of plugins to only essential ones.
b. A Guide To WordPress Caching and content delivery networks (CDNs)
Implement caching with plugins like W3 Total Cache or WP Rocket to reduce server load and decrease page load times. Use CDNs, such as Cloudflare or KeyCDN, to distribute content across multiple servers and improve global access speeds.
c. Image optimisation
Optimise images by compressing them with tools like TinyPNG or ShortPixel and using responsive images to serve appropriately-sized versions for different devices. Utilise lazy loading techniques to load images only when they are within the viewport.
The Litespeed servers used by Chatsworth Media to host our WordPress sites not only optimise your images but can also create WebP versions that help with Google PageSpeed Scores.
d. Database optimisation
Clean and optimise your WordPress database by removing unnecessary data, such as revisions, spam comments, or expired transients, using plugins like WP-Optimize or Advanced Database Cleaner.
e. Minification and compression
eCommerce with WordPress
a. Overview of popular eCommerce plugins (WooCommerce, Easy Digital Downloads)
WooCommerce is a versatile and widely-used eCommerce plugin that supports selling physical and digital products, services, and subscriptions. Easy Digital Downloads (EDD) is specifically designed for selling digital goods, such as software, ebooks, or music.
b. Setting up an online store
Begin by installing your chosen eCommerce plugin and configuring the general settings, such as currency and location. Create product categories, add products with descriptions and images, and customise the store’s appearance using compatible themes or page builders.
c. Payment gateways and shipping options
A guide to WordPress would be incomplete without ensuring your online stores can process payments. Select from various payment gateways like PayPal, Stripe, or Square to enable secure and convenient transactions. Configure shipping options, such as flat rate, free shipping, or weight-based pricing, and set up shipping zones based on customer location.
d. Inventory management and reporting
Use built-in inventory management tools to track stock levels, manage backorders, and set low-stock alerts. Access comprehensive reporting features to analyse store performance, sales data, and customer behaviour, helping you make informed business decisions.
Scaling and Maintaining Your WordPress Site
a. Monitoring traffic and performance
Use analytics tools like Google Analytics or Jetpack to track site traffic, user behaviour, and performance metrics. Regularly assess this data to identify trends, make improvements, and ensure your site scales effectively with growing traffic.
b. Managing user roles and permissions
Assign appropriate user roles (Administrator, Editor, Author, Contributor, or Subscriber) to manage access and permissions effectively. This helps maintain site security, content quality, and efficient team collaboration.
c. Regular updates and maintenance
Keep your WordPress core, themes, and plugins up-to-date to maintain compatibility, security, and performance. Conduct regular site audits, fix broken links, and optimise your database to ensure a smooth user experience.
d. Troubleshooting common issues
Familiarise yourself with common WordPress issues, such as the “White Screen of Death”, 404 errors, or login problems, and learn how to troubleshoot them. Seek assistance from the WordPress community or professional developers when encountering complex problems.