Website design process

A well-designed website is about much more than just pretty pictures. While aesthetics are extremely important ensuring your users can find their desired content quickly, easily and on any device is crucial.

To achieve the perfect balance of stylish design, engaging content, and technical considerations we use a web design process we have developed over the last 25 years. The work involved in this stage will vary depending on each clients needs. However, the concept is always the same.

Table of contents

  1. Discovery: Identifying goals.
  2. Research & competitor analysis (keywords, user needs, competition, styles & branding, pages required, services on offer, functionality requirements).
  3. Services required, copy writing, photography and images, SEO etc
  4. Content creation & SEO strategy
  5. Design & Development
  6. Feedback session
  7. Make required amends and optimise code.
  8. Testing, testing and more testing.
  9. Select hosting platform
  10. Website launch
  11. Maintenance / updates
  12. Implement agreed SEO strategy (if required)

The discovery phase

Website design discovery session
Website design discovery session

The discovery phase of the project is all about us getting to know you. We need to learn as much as we can about your business, brand, and how you operate.

What are your goals & ambitions? What is the purpose of the website? Are you selling a service, product, or distributing information. Identifying timescales.

Once we have a good understanding of what you are looking to achieve we can move on to the research phase.

Research & competitor analysis

In this phase, we look at your target market and competitors.

When researching your target market our web design team will be looking to discover any search terms potential customers are using. In addition to this, we take a close look at your competitors, analysing their traffic, content, and target keywords. As a result we can ensure the content on your pages is targeted to your audience.

As a result we can ensure the content on your pages is targeted to your audience.


Who are they and what are they searching for. In addition to this identifying keywords or phrases are they using is extremely useful.

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