Progressive Furnishings – Building a Digital Presence Over 20 Years
More Than a Website: A Long-Term Digital Partnership
Some web design projects have a clear beginning and end.
A business needs a new website. The website is designed, developed and launched. The final invoice is paid and, apart from occasional updates or technical support, the relationship between the business and its web designer largely ends there.
Our relationship with Progressive Furnishings has been very different.
Chatsworth has worked with Progressive Furnishings for around 20 years.
During that time, both the furniture industry and the way customers shop have changed enormously. Websites have evolved from relatively simple online brochures into sophisticated sales and marketing platforms. Google has transformed the way businesses are discovered. Social media has become part of everyday marketing. Smartphones have changed how people browse and buy, while e-commerce has blurred the distinction between a local retailer and a national one.
Progressive Furnishings has changed too.
What began as a relationship centred around web design has developed into a much broader digital partnership covering website development, e-commerce, search engine optimisation, content creation, social media, Google Ads, email marketing, photography, ongoing technical development and continual analysis of how customers are finding and using the website.
The Progressive Furnishings website today is therefore not the result of a single web design project.
It is the result of years of development, measurement, learning and refinement.
And that distinction matters.
About Progressive Furnishings
Progressive Furnishings is an independent furniture retailer based in Forest Town, near Mansfield in Nottinghamshire.
The company sells an extensive range of furniture for the home and garden, including sofas, chairs, dining furniture, bedroom furniture, occasional furniture, garden furniture, pergolas, accessories and collectable Edge Sculptures.
Customers can visit the company’s large furniture showroom in Forest Town, while its e-commerce website allows Progressive to reach customers much further afield.
This creates an interesting digital marketing challenge.
The website needs to work simultaneously as the online presence of an established local furniture retailer, an e-commerce store capable of generating sales nationally, and a powerful source of enquiries and showroom visits.
It also has to compete in one of the most competitive online retail sectors.
Searches for sofas, dining tables, bedroom furniture and garden furniture put independent retailers into competition not simply with other local furniture shops, but with major national chains, large e-commerce businesses, manufacturers, marketplaces and websites with substantial marketing budgets.
Our job has therefore never simply been to make Progressive Furnishings look good online.
The objective has been to help Progressive compete.
A Relationship That Has Evolved With the Business
One of the advantages of working with a client for many years is the depth of understanding that develops.
We don’t have to rediscover Progressive Furnishings every time a new campaign is planned.
We understand the business.
We know the products it sells, the type of customer it wants to attract, the importance of its Forest Town showroom, the brands and ranges it carries and the different ways customers shop for furniture.
We also understand that those things change.
A product range that is important today may disappear next year. A new furniture collection can create an entirely new search opportunity. Garden furniture becomes considerably more important at particular times of year. Christmas, Bank Holidays and seasonal sales change customer behaviour. New products create opportunities for articles, landing pages, social campaigns and email marketing.
The website therefore has to move with the business.
Over approximately two decades, we have helped Progressive continually adapt its online presence rather than repeatedly starting again from scratch.
That is one of the principles behind the way we approach long-term client relationships at Chatsworth.
Good digital marketing shouldn’t exist separately from the business.
It should become part of it.
Designing and Developing the Progressive Furnishings Website
Chatsworth designed and developed Progressive Furnishings’ current website using WordPress and WooCommerce.
The scale of the website makes it very different from a relatively straightforward brochure website.
There are hundreds of products and a large number of categories, ranges and supporting pages. Products need to be organised logically for customers while simultaneously creating a website structure that search engines can understand.
That requires considerably more thought than simply uploading products into WooCommerce.
We have worked on the hierarchy of the website, product categorisation, navigation, landing pages and internal linking so customers can move naturally between broad furniture categories, individual collections and specific products.
A customer might begin by looking for a sofa.
Another may specifically want a leather recliner.
Someone else may be looking for a small extending dining table, a semi-fitted wardrobe, a garden dining set or a particular Edge Sculpture.
Those are very different searches, despite all ultimately leading to the same retailer.
The website architecture needs to accommodate them.
Our [WordPress web design] and [e-commerce website development] work for Progressive therefore goes far beyond the appearance of individual pages. The structure of the website itself forms an important part of the company’s search strategy.
Building an E-Commerce Website Without Losing the Showroom
One of the interesting aspects of Progressive Furnishings is that it is both a physical retailer and an online retailer.
We don’t see those as competing parts of the business.
The website can generate direct online sales, but it can also introduce someone to Progressive who subsequently visits the Forest Town showroom, calls the store or returns to make a purchase later.
Furniture is particularly well suited to this type of customer journey.
Someone may discover a sofa through Google on their phone, look at it again on a laptop that evening, visit the showroom at the weekend and finally make their purchase in person.
Another customer may know exactly what they want and order it online without ever visiting Nottinghamshire.
The website needs to support both.
This has influenced the way we approach Progressive’s website design, product content and digital marketing.
The objective isn’t simply to maximise the number of people reaching a checkout page.
It is to help Progressive sell furniture.
Writing Content for Real Customers – and Search Engines
Chatsworth has written and developed content throughout the Progressive Furnishings website.
That includes category pages, product-related content, landing pages, supporting information and ongoing articles.
Our approach to [SEO copywriting] is based on understanding what someone is actually looking for rather than simply repeating a keyword a predetermined number of times.
Furniture provides an enormous number of possible searches.
A customer might search by material:
“leather reclining sofa”
They might search by function:
“small extending dining table”
They might search by room:
“bedroom furniture”
They might search for a particular product:
“recliner chair battery pack”
Or they might already know the brand or collection they want.
Every one of those searches represents a slightly different intention.
The job of the content is to satisfy that intention while guiding the visitor towards a relevant Progressive product or category.
This is why we don’t view SEO as something added to a website after it has been built.
Search behaviour influences the pages we create in the first place.
Finding Opportunities Beyond the Obvious Keywords
One of the biggest advantages of continually working on SEO is that the strategy becomes more sophisticated over time.
The obvious target for a furniture retailer might be something broad such as “furniture shop”.
But customers rarely restrict themselves to broad searches.
Across thousands of searches, people describe the furniture they want in incredibly specific ways.
Dimensions, colours, materials, mechanisms, room sizes, styles, brands and intended uses can all form part of a search.
Those more specific searches can be extremely valuable.
A person searching for a “small dining table that extends”, for example, is telling Google considerably more about what they want than someone simply searching for “dining furniture”.
The Progressive website has been developed to capture this type of demand.
Rather than concentrating everything onto a few enormous category pages, we have created and developed more specific sections of the website where the search opportunity justifies them.
The result is a much wider search footprint.
577 Ranking Keywords – Across 169 Different Pages
A recent third-party analysis using Ubersuggest provides a useful snapshot of the breadth of Progressive Furnishings’ organic search visibility.
The report identified 577 individual keywords for which pages on the Progressive Furnishings website were ranking.
Of those:
- 7 keywords were ranking at number one
- 31 were in Google’s top three positions
- 77 were in the top ten
- 190 were in the top twenty
Perhaps even more importantly, those rankings were spread across 169 different URLs.
That last figure tells an important part of the story.
Progressive isn’t relying on one successful page or a tiny group of keywords to provide its organic visibility.
Hundreds of searches are leading Google towards a broad selection of category pages, product pages and supporting content throughout the website.
That is exactly what we want a mature SEO strategy to achieve.
A Search Footprint Worth More Than 270,000 Monthly Searches
The 577 keywords identified by Ubersuggest have a combined reported monthly search volume of approximately 270,700 searches.
It is important to explain what that figure means.
It does not mean Progressive receives 270,700 organic visitors every month.
Search volume estimates the number of searches taking place across the keywords for which the website has visibility. The amount of traffic Progressive receives from each term depends on its ranking position, the search results displayed by Google, click-through rates and numerous other factors.
What the figure demonstrates is the scale of the search market in which Progressive now has visibility.
And even this is only a partial picture.
We also monitor the website through Google Search Console, where Google provides information based on actual appearances of Progressive’s pages within its search results.
Search Console reports a considerably wider range of search queries than the third-party Ubersuggest snapshot.
This is one reason we prefer to use SEO tools as indicators rather than treating any single platform as absolute truth.
For us, the most useful data is the data that helps us decide what to do next.
Some of the Rankings Tell the Story Particularly Well
Looking beyond headline numbers reveals some excellent examples of how Progressive’s website architecture and content strategy work together.
At the time of the Ubersuggest report, Progressive was ranking:
#1 for “mirror and dresser”
Reported monthly search volume: 1,000
#2 for “small dining table that extends”
Reported monthly search volume: 2,400
#2 for “small extending dining table”
Reported monthly search volume: 880
#3 for “small extendable dining table”
Reported monthly search volume: 2,400
#2 for “tan leather reclining sofa”
#2 for “semi fitted wardrobes”
#2 for “Italian leather reclining sofa”
#2 for “recliner chair battery pack”
Progressive also performs particularly strongly for Edge Sculpture searches.
The report identified Progressive at:
#1 for “edge sculpture limited edition”
#1 for “edge sculptures miniatures”
#1 for “edge sculpture miniatures”
and:
#3 for the much broader “edge sculpture” search, which Ubersuggest reports at approximately 4,400 searches per month.
These aren’t simply vanity rankings.
They represent people actively looking for the types of products Progressive sells.
That is an important distinction.
SEO Is About Relevance, Not Simply Rankings
It is easy to make SEO sound impressive by producing a long list of keywords.
But a ranking only has commercial value when it connects the right search with the right business.
We would rather attract someone searching for a specific sofa Progressive sells than generate hundreds of irrelevant visits from people who have no realistic prospect of becoming customers.
That is why our [search engine optimisation] work looks beyond total traffic.
We consider what people are searching for, which pages Google is choosing to show, where those pages currently rank and whether improving them could generate commercially useful traffic.
We also look for gaps.
If Progressive introduces a new range or product category, we can investigate how people search for it.
If Search Console begins showing impressions for a relevant search where Progressive is ranking lower than we would like, that can identify a page worth improving.
If an existing article starts attracting unexpected searches, it may reveal another content opportunity.
SEO therefore becomes an ongoing feedback loop:
research, create, measure, learn, improve.
Using Google Search Console to Guide the Strategy
Google Search Console plays an important role in our ongoing work with Progressive Furnishings.
Rather than simply checking whether overall traffic has increased or decreased, we can examine the searches through which Progressive is appearing.
That gives us valuable insight into how Google currently understands the website.
We can identify pages that are already performing strongly, searches where Progressive is close to reaching page one, pages attracting impressions for unexpected terms and sections of the website where further content could potentially strengthen visibility.
This changes the way SEO decisions are made.
Instead of saying:
“We haven’t written about dining furniture recently, so let’s write something about dining furniture.”
we can ask:
“What are people actually searching for?”
“What does Progressive already rank for?”
“Where is there evidence of an opportunity?”
“What page should satisfy that search?”
“Does that page already exist?”
“Could the existing page be improved?”
“Would a new supporting article strengthen the subject?”
“Where should we link to it from?”
Those are much more useful questions.
Content Is Continually Developed, Not Simply Added
Progressive has accumulated a substantial amount of website content over the years.
Our job isn’t therefore to endlessly add more pages simply because somebody says businesses should publish blogs.
Sometimes the right decision is to create something new.
Sometimes it is to improve an existing category.
Sometimes it is to update an older article.
Sometimes it is to improve internal links.
Sometimes a product that has become particularly important deserves more supporting content.
And sometimes the best thing to do is leave a successful page alone.
This is an important part of mature SEO.
More content is not automatically better content.
The objective is to make the website progressively more useful, authoritative and relevant to the searches that matter to the business.
Seasonal Content That Reflects How People Actually Buy Furniture
Furniture retail is highly seasonal.
The things customers are thinking about in January are not necessarily the things they are thinking about in June.
Garden furniture naturally becomes more prominent during spring and summer. Sofas, recliners and bedroom furniture become increasingly relevant as evenings become cooler and people spend more time indoors.
Christmas creates another change in behaviour.
Customers think about entertaining, accommodating family members, replacing tired dining furniture and creating comfortable rooms before visitors arrive.
Our content and social campaigns respond to these changes.
Rather than producing generic posts throughout the year, we try to connect Progressive’s products with what customers are likely to be thinking about at that moment.
This applies to website content, social media and email marketing.
It helps make the marketing feel timely rather than mechanical.
Social Media as Part of a Wider Strategy
Chatsworth also manages ongoing social media content for Progressive Furnishings.
This is closely connected to the wider marketing strategy rather than being treated as an isolated exercise in accumulating likes.
We regularly plan content around different areas of the business, including leather and fabric sofas, dining furniture, bedroom collections, garden furniture, accessories and Edge Sculptures.
Seasonality is considered alongside product priorities.
A garden furniture post towards the end of summer might encourage customers to make the most of the remaining warmer weather.
As autumn approaches, sofa content can naturally begin to focus on comfortable evenings at home.
New ranges provide fresh material.
Sales and promotional periods create another reason to communicate with existing followers.
The tone remains recognisably Progressive.
This is possible partly because we have worked with the business for so long.
Email Marketing – Staying in Touch With Existing Customers
Acquiring a new customer is only one part of digital marketing.
Progressive has spent decades building a customer base.
Email marketing gives the company another way to communicate with people who already know the business.
Chatsworth creates and supports email marketing campaigns that can promote new products, seasonal collections, sales and other important developments.
This allows Progressive’s website content, products and promotional activity to be taken directly to an established audience rather than relying entirely on customers finding the business again independently.
It also means the website provides somewhere meaningful for those campaigns to lead.
An email can introduce an idea or product, while the website provides the photographs, details, options and supporting information needed to move the customer closer to a purchase.
Google Ads Supporting Organic Search
Organic search is an important source of visibility for Progressive, but it isn’t the only channel we use.
Chatsworth also provides [Google Ads management].
Paid search can be particularly useful when Progressive wants immediate visibility for strategically important products, categories or campaigns.
SEO and Google Ads don’t need to exist in separate worlds.
The search behaviour identified through one can help inform the other.
Organic data can reveal terminology customers actually use. Paid campaigns can provide another way to test demand or create visibility while organic positions develop.
The objective isn’t to champion one marketing channel at the expense of another.
It is to decide which combination gives Progressive the best opportunity to reach potential customers.
The Website Connects Everything
This is why we regard the website as the centre of Progressive’s digital marketing rather than simply another marketing channel.
Google can bring someone to it.
An advert can bring someone to it.
Facebook or Instagram can bring someone to it.
An email campaign can bring someone back to it.
A customer who has visited the showroom can use it to look at a product again.
Someone who has never heard of Progressive Furnishings can discover the company through a very specific Google search and become a customer.
All of those journeys eventually depend upon the quality of the website.
That is why web design, SEO, content, e-commerce and digital marketing work particularly well when they are considered together.
Continual Technical Development
A large WooCommerce website also needs continual technical attention.
WordPress, WooCommerce, browsers, mobile devices, payment systems and third-party integrations evolve.
Customer expectations change.
Google’s expectations change.
The website therefore needs to evolve too.
Our work with Progressive includes ongoing WordPress and WooCommerce development alongside the marketing work.
When a technical improvement is required, we aren’t passing instructions between an SEO company, a marketing company and an unrelated web developer.
We can look at the problem as a whole.
That is particularly valuable when SEO considerations affect development decisions, or when a marketing idea requires changes to the website.
The different disciplines support each other.
Performance, Mobile Users and Core Web Vitals
Modern web development isn’t simply about how a page looks on a designer’s monitor.
Performance matters.
A furniture website naturally contains a large number of images. Product photography is essential, but poorly managed imagery can create extremely heavy pages.
At the same time, customers increasingly browse on mobile devices where connection speeds, screen sizes and processing power vary considerably.
We therefore have to balance visual quality against performance.
Our ongoing technical work includes consideration of page speed, responsive behaviour, image optimisation and Google’s Core Web Vitals.
This is another area where maintaining a website over the long term matters.
A website that performed well when originally launched can gradually become slower as products, plugins, tracking systems, marketing tools and content are added.
Maintenance isn’t simply about installing software updates.
It is about keeping the website working as an effective commercial platform.
Product Photography and Visual Presentation
Furniture is a visual purchase.
Customers want to see colours, materials, proportions and how pieces might look within a home.
Images therefore play an important role throughout Progressive’s marketing.
Where required, Chatsworth can support the business with photography, image preparation and creative work to help products look their best online.
We also work with the imagery supplied by manufacturers and Progressive itself, preparing and adapting assets for use across the website, articles, social media and marketing campaigns.
This helps maintain a more consistent presentation across different channels.
The goal isn’t simply to fill spaces with photographs.
Images have a job to do.
They need to make someone want to look closer.
Twenty Years Creates Something Analytics Cannot Measure
There is another benefit to a long-term relationship that cannot easily be represented in a graph.
Knowledge.
After working with Progressive for approximately 20 years, we understand far more about the business than an agency encountering it for the first time.
That doesn’t mean we stop asking questions.
Quite the opposite.
It means new information has context.
When Progressive tells us a particular collection is becoming important, we understand where it fits.
When a range is discontinued, we understand that removing it may have implications for existing search visibility.
When a seasonal campaign is planned, we can draw upon previous experience.
When Sharon plans upcoming website articles and social content, the conversation isn’t simply about producing “some posts for next month”.
It is about what Progressive currently wants to sell, what customers are likely to be interested in, what is happening seasonally, what the website already contains and where there may be opportunities to strengthen it.
That depth of understanding takes time to build.
It is one of the reasons we value long-standing client relationships so highly.
From Supplier to Digital Partner
The word “agency” can sometimes suggest a company sitting at arm’s length from the businesses it represents.
That isn’t how we want Chatsworth to work.
With long-standing clients such as Progressive, we become much closer to an extension of the business.
We don’t sell sofas.
Progressive does.
Our job is to understand enough about the business, its products and its customers to make Progressive easier to find and easier to buy from.
Sometimes that means writing a new landing page.
Sometimes it means developing part of WooCommerce.
Sometimes it means spotting a search opportunity.
Sometimes it means planning an email campaign.
Sometimes it means improving a photograph.
Sometimes it means creating a Google Ads campaign.
And sometimes it means looking at Search Console and deciding that the best course of action is to improve something Progressive already has.
There isn’t a single service responsible for the results.
It is the combination that matters.
Why Long-Term SEO Can Become So Powerful
SEO is frequently sold as though it were a short-term campaign.
“Rank your website in three months.”
“Get to number one.”
“Publish four blogs every month.”
We don’t think that captures what makes organic search genuinely valuable.
Progressive provides a much better illustration.
Over time, individual improvements begin supporting one another.
A well-structured category gains useful content.
Articles link towards it.
Relevant products sit beneath it.
Those products contain more specific information.
Google accumulates more information about the website.
Existing pages begin appearing for additional searches.
Search Console reveals those searches.
That data identifies new opportunities.
Those opportunities lead to further improvements.
The process repeats.
After years of work, the result isn’t simply one page ranking for one keyword.
It is a website with hundreds of different entry points from search engines.
The Ubersuggest snapshot identifying 577 keywords across 169 ranking URLs is a good illustration of this effect.
Google isn’t finding one useful Progressive page.
It is finding useful pages throughout the website.
The Long Tail Becomes a Competitive Advantage
This breadth is particularly important in furniture retail.
Trying to compete exclusively for the largest generic keywords would mean repeatedly going head-to-head with some of Britain’s biggest retailers.
But the total furniture market isn’t represented by a dozen enormous keywords.
It consists of thousands upon thousands of individual searches.
Someone wants a small extending table.
Someone wants a tan leather recliner.
Someone wants a semi-fitted wardrobe.
Someone wants an Edge Sculpture.
Someone needs a replacement battery pack for a recliner chair.
Someone wants garden furniture for a small patio.
Someone wants a dining table suitable for entertaining.
Every relevant search is an opportunity for Progressive to be discovered.
Over time, those opportunities accumulate.
That is why the number of different ranking pages is so significant.
Not Every Visitor Needs to Arrive Through the Homepage
Traditional thinking about websites often places enormous emphasis on the homepage.
The homepage is important.
But search engines have fundamentally changed how people enter websites.
A customer searching for a small extending dining table doesn’t necessarily need to land on Progressive’s homepage and navigate through several menus.
Google can take them directly to the relevant section.
A customer looking for an Edge Sculpture can arrive directly within the Edge collection.
Someone searching for a particular sofa can land on the product itself.
This makes every important page a potential front door to the business.
Our job is therefore to ensure those doors lead somewhere useful.
The visitor should be able to understand what Progressive offers, explore related products, move around the website and ultimately take the next step.
Organic Search Creates Value Beyond the Initial Click
There is also a cumulative benefit to strong organic visibility.
Someone may encounter Progressive several times before becoming a customer.
They might discover a dining table while searching Google.
A few weeks later they may search for a sofa and see Progressive again.
They may then notice the company on social media.
Later they might visit the Forest Town showroom.
By the time they walk through the door, Progressive is no longer completely unfamiliar.
Digital marketing has already introduced the business.
This is difficult to capture using simplistic “last click wins” reporting, but it is an important part of how online visibility supports an established retailer.
Adapting Rather Than Constantly Starting Again
Over twenty years, technologies have come and gone.
Screen sizes have changed.
Search engines have changed.
Social networks have changed.
E-commerce has changed.
Customer expectations have changed.
Progressive’s product ranges have changed.
The answer has not been to throw everything away every couple of years.
Instead, we have continually adapted the company’s digital presence as circumstances changed.
There have naturally been major redesigns and substantial development projects during such a long relationship, but each stage benefits from what we learned before.
That continuity has value.
We aren’t inheriting an unknown website and trying to reverse-engineer why decisions were made.
We know why they were made.
And when those decisions are no longer appropriate, we can change them.
A Website Should Grow With the Company Behind It
This Progressive Furnishings case study perhaps demonstrates one principle better than any other project in our portfolio:
A successful website is not a finished object.
Businesses change.
Markets change.
Customers change.
Search behaviour changes.
Products change.
Technology changes.
A website that remains exactly as it was on launch day will gradually become less representative of the business it was built to support.
Progressive has taken a different approach.
Its website has grown with the company.
New products have created new pages.
New opportunities have created new content.
E-commerce has expanded.
Marketing channels have developed.
SEO data has influenced future decisions.
And the website continues to evolve.
The Difference Between Maintaining a Website and Developing One
There is an important distinction between website maintenance and website development.
Maintenance keeps a website running.
Updates are installed. Backups are taken. Technical problems are resolved.
Those things are essential.
But they don’t necessarily make the website better at generating business.
Development asks different questions.
What else could this page rank for?
What are customers searching for?
Is an important product buried too deeply?
Could a category page explain more?
Is there a new search opportunity?
Could an article support an important commercial page?
Are visitors reaching the right place?
Could social content support a seasonal priority?
Should we email existing customers about this range?
Would Google Ads help?
That is the type of relationship we have developed with Progressive Furnishings.
We aren’t simply maintaining its website.
We are continually looking for ways it can work harder for the business.
What Progressive Demonstrates About the Chatsworth Approach
Progressive Furnishings is one of our longest-standing clients, and that makes this project particularly important to us.
The relationship spans approximately two decades.
During that time, we have helped Progressive through multiple generations of the web and a fundamental transformation in the way customers research and purchase furniture.
Today our work encompasses:
- Website design and development
- WordPress development
- WooCommerce e-commerce
- Search engine optimisation
- SEO content and copywriting
- Product and category content
- Google Search Console analysis
- Keyword research
- Internal linking
- Technical SEO
- Core Web Vitals and website performance
- Google Ads
- Social media campaigns
- Email marketing
- Photography and image preparation
- Seasonal marketing
- Ongoing website development and support
Individually, each service has value.
Together, they become something considerably more powerful.
They give us the ability to look at Progressive’s digital presence as a whole.
The Result: A Website That Generates Opportunities Every Day
Perhaps the most important result isn’t any individual keyword position.
It is that Progressive has developed a website capable of being discovered for hundreds of different searches relating to the products it sells.
The Ubersuggest data provides an independent snapshot:
577 ranking keywords.
31 top-three rankings.
77 top-ten rankings.
190 top-twenty rankings.
169 different ranking URLs.
Approximately 270,700 combined monthly searches represented by those keywords.
And our Google Search Console data shows the actual search footprint is considerably broader still.
Those figures didn’t come from creating a website and waiting 20 years.
They are the result of continually working on it.
Researching.
Writing.
Developing.
Testing.
Measuring.
Improving.
And, perhaps most importantly, understanding the business behind the website.
Twenty Years Later, We’re Still Looking for the Next Opportunity
There is something we particularly like about being able to write this case study.
Twenty years is long enough for almost everything about digital marketing to have changed.
But the underlying objective hasn’t.
Progressive Furnishings wants to sell great furniture.
Our job is to help more of the right people discover it.
The tools we use to achieve that have evolved enormously, from web design and e-commerce to SEO, Search Console, social media, email marketing and Google Ads.
The relationship has evolved with them.
And we’re still working on it.
We’re still looking at what customers search for.
We’re still developing pages.
We’re still writing content.
We’re still planning campaigns.
We’re still identifying opportunities.
That, for us, is what a genuine long-term digital partnership looks like.
Looking for More Than a New Website?
If you are looking for a web design company simply to build a website and hand it over, there are plenty of companies that can do that.
Chatsworth can too.
But some of our most successful client relationships go considerably further.
We work with businesses to understand what they want to achieve, build the digital infrastructure to support it and then continue developing that presence as the business grows.
That might involve [web design], [e-commerce development], [SEO], [Google Ads], [content marketing], [social media], [email marketing], photography or a combination of them.
The exact mix isn’t the important part.
The business objective is.
Progressive Furnishings shows what can happen when that relationship is allowed to develop over the long term.
Approximately twenty years after we first started working together, we’re not looking back at a website we once built.
We’re looking at what we can improve next.