E-Commerce Websites Designed to Increase Sales

Fast, secure and conversion-focused online shops that work perfectly on every device. Our e-commerce websites are crafted to rank well on search, load quickly, scale with your business and provide a smooth experience for your customers.

5-star rated e-commerce web design
experienced e-commerce experts

Experience You Can Rely On

Founded in 1996 our lead designers have around 30 years of real world e-commerce experience.

e-commerce website features

Packed With Features

We supply all the tools, features and support your online shop needs to thrive.

scalable e-commerce websites

Fast, Secure & Scalable

Super fast load times with advanced security and the ability to scale as your business grows.

Conversion focused e-commerce websites

Conversion Focused Design

Our e-commerce websites are designed to guide your visitors towards making a purchase.

How We Help You Sell More

Selling online is more than choosing a platform and uploading products. To perform well, your shop needs the right structure, the right user experience and the right guidance. We support you through every stage of the process to ensure your website works hard for your business and delivers consistent results.

Clear Guidance From The Start

We take time to understand your business, your audience and the way you sell. This helps us design an e-commerce strategy that suits your needs and gives customers a smooth and confident buying experience.

A Commercial Approach To Design

Your website is built around the principles that influence conversion: simple navigation, clean product pages, clear calls to action and a checkout process that reduces friction and abandoned baskets.

Choosing The Right Tools For Your Store

Whether you need WooCommerce, Shopify or a custom solution, we help you select the best tools for your products, shipping rules, payment options and long-term plans. Every build is tailored, not “off-the-shelf”.

Support With Product Structure & Category Planning

We help you set up a clear category and product hierarchy so customers can find what they need quickly. This also supports strong search performance and better visibility on Google Shopping.

Search, Speed and Mobile Performance

Most online purchases now begin on mobile. We design your website to be fast, secure and easy to use on any device, helping you convert customers wherever they browse.

A Long-Term Partner for Your E-Commerce Growth

Once your website launches, we remain on hand with ongoing support, training and advice. As your business grows, we help you introduce new features, refine your structure and continue improving conversions.

Features Included In Your E-Commerce Website

Every e-commerce website we build comes with the essential features you need to sell online with confidence. Each element is included as standard and can be expanded as your business grows.

Easy Product Management

Add, edit and organise products, categories and variations with a clean and intuitive interface that makes daily management simple.

Secure Payment Gateway Integration

We set up trusted payment options such as Stripe, PayPal, Klarna, Clearpay and Apple Pay, allowing customers can pay securely using the method they prefer.

Flexible Shipping Setup

Create shipping zones, weight-based rules, flat rates, free delivery thresholds and local collection options to suit your business model.

Customer Accounts & Guest Checkout

Encourage repeat purchases through simple account creation or allow fast guest checkout for customers who prefer a quicker experience.

Mobile-First Design

Your online shop is built to work perfectly on every device. Product pages, images and checkout steps adapt seamlessly to mobile, tablet and desktop.

Advanced Search & Filtering

Help customers find what they need instantly with structured categories, product filters, sorting tools and smart search functionality.

SEO-Ready Structure

Your website comes with optimised URLs, product schema, structured data and built-in tools to help improve visibility on Google and other search engines.

Speed-Optimised Build

Fast loading times, efficient caching and lightweight code provide a smooth user experience and support higher conversion rates.

Reporting & Analytics

Track performance with Google Analytics, purchase tracking, product reports and basket insights. Understand what is working and where improvements can be made.

Optional Advanced Features

  • Multi-currency and multi-language support
  • Subscriptions and memberships
  • Wholesale pricing and trade accounts
  • Product configurators
  • Marketplace integrations (Amazon, eBay, Google Shopping)
  • CRM and ERP connections
  • Advanced email automation
  • EPOS Integrations
  • Bespoke Pricing Calculators

Training & Ongoing Support From Our E-Commerce Specialists

We provide clear and practical training to help you manage your online shop with confidence. To make this as convenient as possible, you can choose to meet at any of our offices, at your own location or via a video call.

During your session, we guide you through product management, order processing and everyday website tasks in simple, easy-to-follow steps.

After your website launches, we remain available for ongoing support, updates and further guidance. This approach gives you the knowledge you need and the reassurance that help is always available.

Our E-Commerce Web Design Process

Our e-commerce web design team have a structured process ensuring your online shop is delivered smoothly, on time and ready to perform from day one.

Website structure planning and wireframing

Discovery & Planning

We begin by understanding your business, products, audience and goals. This helps us plan a structure that suits the way you sell.

Technical Setup

Technical Setup & Platform Selection

We recommend and configure the best platform for your needs, whether that’s WooCommerce, Shopify or a custom solution.

responsive e-commerce web design

E-Commerce Design & UX Planning

We design clean product pages, intuitive navigation and a friction-free checkout flow that encourages conversions.

Development and website build

Build, Development & Integration

Your store is developed with secure payments, shipping rules, product categories, filters and any required integrations.

e-commerce testing

Testing & Quality Assurance

We test payments, checkout stages, product variations, mobile layouts and performance to ensure everything works smoothly.

support

Launch, Training & Ongoing Support

Once your shop goes live, we provide training for your team and remain available for ongoing updates, improvements and guidance.

Why Choose Chatsworth Web Design

Your website is one of the most important tools your business has. When you work with us, you get a team that focuses on clarity, performance and long-term results. We build websites that feel professional, load quickly and help you win more enquiries — without unnecessary complexity.

Below are the reasons businesses across the UK choose Chatsworth Web Design for their web design projects.

Web design services at Friar Gate Studios Derby
UK Based Web Design Team

Experienced & UK-Based

Our team has been building websites for many years, working with businesses of all sizes across the UK. We understand what works, what doesn’t and how to create a reliable online presence that supports real goals.

Clear honest Communication

Clear and Honest Communication

We explain everything in a straightforward way, without jargon or complicated technical talk. You’ll always know what we’re doing, why we’re doing it and what to expect next.

SEO Focused Websites

SEO-Focused From Day One

Every website we build uses clean code, clear headings and strong structural foundations. This gives you a solid base for search visibility and helps search engines understand your content.

fast secure websites

Fast, Secure and Built Properly

Performance and security matter. We build lightweight websites that load quickly, use trusted tools and follow best practices, so you get a dependable site that lasts.

easy editing with WordPress

Flexible, Easy-to-Manage Editing Tools

You’ll be able to update your pages, add content and manage your site without needing a developer. We design everything to be simple to use, even if you’re not technically minded.

support when you need it

Support When You Need It

We don’t disappear after launch. If you ever want help, updates or new features, you can speak directly to the same team that built your site — no ticket systems or call centres.

Andy was very helpful in all aspects of my website design.
Andy at Chatsworth Web Solutions has been absolutely outstanding from start to finish.He has built and supported multiple websites for me, including Swinney Wood Log Cabins, Olivine Weddings at Swinney Wood, and Sit With Me, and the standard of his work across all of them has been exceptional. The websites are beautifully designed, highly functional, and genuinely reflect each brand perfectly.What really sets Andy apart is his dedication and responsiveness. He is always on hand to help, nothing is ever too much trouble, and his support goes far beyond what you would normally expect. On one occasion he stayed on the phone with me until 1am while we worked through the wedding website together, which says everything about his commitment and work ethic.I am extremely detail-focused and particular about how things look and work, and Andy handled this with patience, professionalism, and good humour throughout. His emails, communication, and ongoing support have been first-class.If you are looking for someone who genuinely cares about your business, produces outstanding websites, and goes above and beyond every single time, I could not recommend Andy highly enough. I would not use anyone else.
Great website designed by Chatsworth web solutions. Thank you
Chatsworth Web Solutions have managed our websites and looked after our SEO for many years.They are knowledgeable, efficient and competitively priced.I would highly recommend them.
Excellent web site design and all things online. Exceptional advice and excellent customer service and great application! These guys get things done ! Consummate professionals and help your business grow !
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Success Stories

Beauty Industry Retailer & Training Provider

The Client

This client operated in the beauty and cosmetics industry, supplying specialist products to salons and professional therapists across the UK. When we began working together, they were a small retailer with limited online visibility and very low initial sales. Over time, the business grew rapidly and expanded into training, product development and wholesale distribution.

The Challenge

At the beginning, the client relied on third-party wholesalers and had no dedicated online strategy. Their first website was simple and focused mainly on introducing their services to local salons. As their ambitions grew, they needed:

  • a modern e-commerce store
  • stronger branding and packaging
  • professional product photography
  • improved SEO
  • a training and course booking system
  • stock management synchronised with in-store sales
  • multi-channel selling through Amazon and eBay
  • separate web presence for a new manufacturing branch

This required a long-term digital strategy that could grow with the business.

Our Solution

Early Stages: Establishing Their Online Presence

We began by designing an entry-level website to introduce their products to salons. As sales increased, the client started importing their own beauty products. We created new packaging designs and professional product photography tailored for online retail.

E-Commerce Website & SEO Growth

We then rebuilt the website as a full e-commerce store, focusing heavily on organic SEO. Sales started slowly, but through ongoing optimisation, rankings continued to climb for the next two to three years. This steady growth helped the client attract a national customer base rather than relying only on local demand.

Expansion Into Training

As the business developed, the client began offering accredited beauty training courses. We added a full course catalogue and integrated an online booking system. Our SEO work expanded to include both retail products and professional training, targeting salon owners and mobile therapists.

Demand increased quickly, and as rankings continued to rise, the training school earned a reputation as one of the most popular in its area. Courses were regularly booked well in advance, supported by the visibility achieved online.

Product Line Growth & Multi-Channel Selling

Over time, the client launched more of their own branded items, including cosmetics, nail products and hair extensions. We expanded the WooCommerce store and connected stock levels to their in-store EPOS system. Later, the store was integrated with Amazon and eBay, allowing them to sell across multiple platforms from one central system.

Manufacturing & International Supply

Eventually, the client developed a new arm of the business focused on manufacturing cosmetic and medical grade adhesives. We created a separate website for this division, allowing them to supply products to beauty brands worldwide.

The Results

Over almost two decades of working together, the client experienced substantial and consistent growth. Their e-commerce store became a key revenue stream, their training school expanded significantly, and their move into product manufacturing opened international opportunities. Their online presence grew from a small introductory site to a multi-platform e-commerce and training operation supported by strong organic visibility.

This long-term partnership demonstrated how sustained SEO, thoughtful design and ongoing digital support can transform a small retailer into a major presence within its industry.

Want Results Like This?

If you’re looking to grow your beauty, training or retail business, we can help you achieve long-term success through strategic design, SEO and e-commerce development. Get in touch to discuss your project.

Supplements Manufacturer in the Fitness and Nutrition Industry

The Challenge

They needed a complete refresh. Their branding, packaging and product presentation required a modern and consistent look. The website also needed new retail and wholesale features, clear pricing structures and subscription options. At this stage, online sales made up only a small part of their revenue.

Our Solution

We completed a full rebrand that included a new logo, updated colour palette and fresh packaging design. We also produced professional product photography to help present their range more clearly.

Next, we designed and built a new e-commerce website. It included:

  • a dedicated wholesale ordering area
  • automated discount tiers
  • subscription ordering
  • low-stock reminders
  • improved product and category structure
  • clear and consistent product pages

In addition, we provided SEO, regular blog content and ongoing optimisation.

The Results

The impact was clear. Organic visibility improved and far more customers found the brand through search. The new product presentation and smoother user experience helped build trust and encouraged repeat orders.

The wholesale system and subscription features also made a major difference. As a result, online performance grew rapidly. Today, the website generates over one hundred times the monthly sales it produced before the rebrand. Online sales are now a major part of the business.

Client Feedback

“The rebrand and new website changed everything for us. The site now performs incredibly well, and we’re seeing far more customer engagement and repeat orders.”

Ready to Grow Your Brand?

If you work in the fitness or nutrition industry and want similar results, we’re here to help. Contact us to discuss your project.

The Client

A well-established independent furniture retailer offering sofas, dining sets and home accessories. They already had a loyal local customer base but wanted to expand online sales and improve the overall shopping experience across their website.

The Challenge

The existing website felt dated, difficult to navigate and slow. Customers often struggled to find the products they were looking for, and the business had no reliable way of collecting reviews or promoting new ranges online. As a result, online sales were inconsistent and the shop’s digital presence didn’t reflect the quality of their products.

Our Solution

We redesigned the entire website with a clean, modern layout that made browsing faster and more intuitive. An instant search facility was added so customers could find products quickly, and we implemented a structured review-collection system to build trust and encourage new buyers.

Alongside the website improvements, we created and managed Google Ads campaigns and strengthened their social media presence across Facebook and Instagram. Regular blog content was added to help improve search visibility and support new product launches.

The Results

The retailer now has a fast, easy-to-use website that feels more professional and better reflects their brand. Customers can find products in seconds, and reviews provide the reassurance many buyers need before making a purchase. The combined website improvements, targeted advertising and consistent social media activity led to increased sales both in-store and online.

Client Feedback

“Our website now looks far more professional and we’ve definitely seen an increase in both shop sales and online orders. The search feature and reviews have made a big difference, and the ongoing marketing work continues to bring in new customers.”

Want Similar Results?

If you’re a retailer looking to grow your online presence, we can help you achieve the same smooth, customer-focused experience. Get in touch to discuss your project.

What Makes a High-Performing E-Commerce Website?

A successful online shop needs more than good design. It must deliver a fast, reliable and enjoyable shopping experience on every device. The best e-commerce websites follow proven principles that encourage customers to browse, trust and buy with confidence.

Clear Category Structure

Customers should be able to find what they want within a few clicks. A well-planned structure with clear categories and filters makes browsing simple and helps improve product visibility across search engines.

Fast Loading Times

Speed is essential for conversions. Slow product pages lead to abandoned baskets and reduced trust. With the right hosting, caching and optimisation in place, your shop loads quickly and provides a smoother buying experience.

High-Quality Product Content

Good images and clear descriptions have a direct impact on sales. Customers rely on this information to make buying decisions, so every product page needs to be informative, consistent and easy to read.

A Smooth Checkout Process

A complicated checkout is one of the main reasons customers leave without buying. Short, simple steps, guest checkout options and trusted payment methods help reduce friction and improve conversion rates.

Reliable Search and Filtering Tools

Effective search and filtering features allow customers to find products quickly, especially when you have a large or varied catalogue. When customers reach the right product page sooner, they are more likely to complete their purchase.

Mobile-First Design

Most shoppers now browse and buy on their phones. A high-performing e-commerce website must look good, load quickly and work smoothly on smaller screens to avoid losing mobile customers.

The Ultimate SEO Guide

SEO Foundations Built In

Clean URLs, product schema, structured data and clear internal linking make your website easier for search engines to understand. These foundations support stronger rankings and improved long-term visibility.

Trust Signals at Every Stage

From security badges to clear return policies, small trust elements help reassure customers their purchase is safe. Visible reviews and well-presented information also help convert hesitant buyers.

Common E-Commerce Mistakes We Help You Avoid

Many businesses struggle with the same issues when running an online shop. These problems often lead to missed sales, increased customer frustration and unnecessary admin. Our job is to help you avoid these mistakes and build a website that performs reliably from the very start.

Website structure planning and wireframing

Slow and Overloaded Product Pages

Large images, heavy themes and poorly optimised plugins can make pages slow to load. This often results in customers leaving before they even see what you offer. We build with performance in mind, using efficient code and streamlined layouts to keep your website responsive.

Complicated Navigation

Complicated Navigation

If customers can’t find the right category or product quickly, they are far less likely to complete a purchase. We help you structure your shop in a way that makes browsing straightforward and natural.

Inconsistant Product Information

Inconsistent Product Information

Different image sizes, unclear descriptions or missing details can make your products look unprofessional. We guide you on producing consistent, clear and helpful content for every product page.

Avoid A Poor Mobile Experience

Poor Mobile Experience

Many businesses underestimate how many customers shop on their phones. A layout that works on desktop may not translate well to smaller screens. We design your website to work smoothly on mobile devices from the start.

Unclear Delivery & Returns Information

Unclear Shipping and Returns Details

Customers want to understand delivery times, costs and returns before committing. Complicated or hidden information creates uncertainty and leads to abandoned baskets. We help you set up clear and simple policies that build trust.

Always Avoid Weak Checkout Flow

Weak Checkout Flow

A confusing checkout adds unnecessary friction. Missing payment options, too many form fields or unclear steps can reduce conversions. We design a checkout process that feels simple and secure.

Development and website build

Relying on Too Many Plugins

Excessive plugins slow the site down and can cause conflicts. We only use what is necessary and configure each part of your website carefully to avoid technical issues later on.

Improve Your Website Security

Poor Security Practices

Out-of-date software and weak security measures leave your shop vulnerable. We follow proven best practices to keep your website protected and give your customers confidence when buying from you.

Have a question - get in touch

Have A Question?

If you have questions about selling online or choosing the right e-commerce solution, our team is ready to help. Contact us for clear, practical guidance based on years of experience.

Platforms & Technologies We Work With

Every business has different needs, which is why we work with a range of platforms and tools to build the right solution for your online shop. Whether you need a flexible content-driven website or a robust setup for managing large product catalogues, we help you choose the technology that fits your goals.

Web design services at Friar Gate Studios Derby
woocommerce

WooCommerce

WooCommerce is ideal for businesses that want a flexible and cost-effective e-commerce solution. It works seamlessly with WordPress, supports unlimited product variations and integrates with a wide range of payment and shipping providers. This makes it suitable for both small shops and more complex online stores.

shopify

Shopify

Shopify is a hosted platform that offers a simple and reliable way to sell online. It includes built-in security, fast hosting and an easy-to-use admin panel. Shopify is a good choice if you want to focus on running your business without managing the technical side of the website.

custom e-commerce applications

Custom Integrations

Some businesses need features that go beyond standard e-commerce tools. We can connect your website to stock systems, CRM platforms, accounting software, shipping providers and third-party applications. These integrations create smoother workflows and help reduce time spent on manual tasks.

fast secure websites

Payment Providers

We work with trusted payment gateways including Stripe, PayPal, Klarna, Clearpay and Apple Pay. Offering secure and familiar payment methods gives your customers confidence and helps improve checkout completion rates.

easy editing with WordPress

Shipping & Delivery Tools

Your website can include flexible delivery options tailored to the way you operate. From flat-rate shipping to weight-based rules and local collection, we set up clear options that customers understand.

support when you need it

Performance & Security Tools

To keep your website running smoothly, we use proven tools for caching, image optimisation, security, backups and monitoring. These help maintain fast load times and protect your shop from potential issues.

Security & Compliance

A secure e-commerce website protects both your business and your customers. We follow proven security practices to reduce risk, build trust and keep your online shop running smoothly. Every website we build includes the essential measures needed to protect customer data and handle transactions safely.

Secure Hosting

Secure Hosting and SSL Certificates

Your website is hosted on secure, reliable servers with an SSL certificate included as standard. This ensures all data sent between your website and your customers is encrypted and protected.

Regular Updates

Regular Software Updates

Out-of-date themes, plugins and platform versions are a common security risk. We ensure your website is built using up-to-date software and provide guidance on keeping everything current after launch.

Strong Passwords & Access Controls

Strong Passwords and Access Controls

We help you set up strong passwords and clear user access levels. This reduces the chance of unauthorised access and keeps sensitive information safe.

GDPR

GDPR and Data Handling

We build your website with GDPR in mind, ensuring customer information is handled correctly. This includes clear privacy settings, compliant form setups and secure payment processing.

Secure Payment Gateways Result In Increased Sales

Secure Payment Gateways

By integrating trusted payment providers such as Stripe, PayPal, Klarna and Apple Pay, your customers can check out confidently. These gateways follow strict security standards and help prevent fraud.

Automated Backups On and Off Site

Automated Backups

Regular on and off-site backups protect your business from unexpected issues. If anything goes wrong, your website can be restored quickly with minimal disruption.

Ongoing Monitoring and Support

We remain available after launch to offer advice and support. If you choose one of our maintenance options, we can also monitor updates, security patches and performance on an ongoing basis.

Performance & Speed Optimisation

A fast and responsive website is essential for any successful online shop. Slow pages lead to higher bounce rates, fewer completed checkouts and reduced trust. We optimise your website from the ground up to ensure customers enjoy a smooth and reliable experience on every device.

Efficient Code and Lightweight Themes

We build your website using efficient code and carefully selected tools. This avoids unnecessary bloat and creates a cleaner, faster platform for your products.

Optimised Images and Media

Large images are one of the most common causes of slow performance. We optimise your product photos and media to load quickly without losing quality, keeping your pages sharp and responsive.

Advanced Caching Techniques

Caching helps deliver content more quickly by storing key page elements so they load instantly on repeat visits. This reduces server load and speeds up the customer experience.

Content Delivery Networks (CDNs)

For businesses with nationwide or global audiences, a CDN can deliver content from a network of servers closer to the visitor. This helps reduce loading times, especially for image-heavy shops.

Mobile Performance Improvements

Your website is designed to perform well on phones and tablets, with layouts and elements adapted for smaller screens. This supports customers who prefer to browse and buy on mobile devices.

Core Web Vitals Considerations

We follow current best practice for stability, responsiveness and visual loading. These metrics form part of Google’s ranking guidelines, so improving them supports better visibility and user satisfaction.

Regular Performance Monitoring

After launch, we remain available to help keep your website running smoothly. If you choose ongoing support, we can monitor updates and recommend improvements as your store grows.

Support & Training Options

Launching your e-commerce website is only the beginning. We provide ongoing support and training to help you manage your shop with confidence and keep everything running smoothly. Our goal is to act as a long-term partner you can rely on as your business grows.

In person e-commerce training

In-Person Training at Our Offices

If you prefer hands-on guidance, we can provide training at any of our offices. This allows you and your team to work directly with us, ask questions and learn in a focused environment.

Website testing and quality checks

Training at Your Location

For businesses with larger teams or specific workflows, we can visit your workplace and deliver tailored training on-site. This helps ensure everyone understands how to manage products, orders and day-to-day tasks.

Video Training Sessions

Video Call Training Sessions

If travel isn’t practical, we offer flexible video call training. These sessions cover everything you need, including product updates, order management, reporting and website settings.

Clear Documentation and Guides

We can supply easy-to-follow guides that cover the most common tasks. These are ideal for onboarding new staff or helping team members refresh their knowledge.

Ongoing Support

Ongoing Support and Advice

If you need help after launch, we’re here to assist. Whether it’s a technical question, a new feature request or general advice, you can contact us at any time for guidance.

Website Update Plans

Maintenance and Update Plans

For more structured support, we offer ongoing maintenance packages. These plans include regular updates, backups, performance checks and proactive improvements to keep your shop secure and reliable.

Frequently Asked Questions

Most projects take between four and eight weeks, depending on the size of your catalogue and the features you require. We provide a clear timeline at the start and keep you updated throughout the project.

Yes. We can import products, categories and customer data from most platforms. If any information needs restructuring, we guide you through the process to make the move as smooth as possible.

We work with WooCommerce, Shopify and custom integrations. We help you choose the platform that fits your business, your products and your long-term goals.

Yes. You will have full control over products, images, pricing, orders and content. We provide training so you know exactly how everything works.

You can offer popular options such as Stripe, PayPal, Klarna, Clearpay and Apple Pay. We help you set these up so customers can pay in the way they prefer.

Yes. You can contact us at any time for advice, and we also offer maintenance plans for updates, performance monitoring and long-term improvements.

Costs vary depending on the size of your shop and the features you need. We provide a personalised quote once we understand your requirements. Most clients invest between £3000 and £8,000. Corporate and Enterprise level e-commerce websites are usually more complicated and start at £10000

Yes. We can guide you on producing high-quality content and, if required, connect you with trusted suppliers for photography or copywriting.

Yes. Your website includes SSL certificates, secure hosting, trusted payment gateways and regular software updates. We also offer ongoing monitoring if you choose a maintenance plan.

Yes. We work with retailers, wholesalers, trade suppliers and businesses that need customer-specific pricing, trade accounts or bulk ordering features.

In many cases, yes. We can connect your shop to Xero, QuickBooks, stock management tools and other systems, depending on your requirements.

Ready to start a project?

If you are ready to start a project or simply have a question, please contact us using details below.

Tel: 0800 7723447
Email: info@webdesign.digital

Get in touch