Effective SEO Tips for Small Businesses
Do you want your website to rank higher on search pages? Then you need to work on your website’s SEO. It is one of the most important roles in digital marketing and when implemented correctly, it can drive a lot of traffic to your website. SEO is a concept that is constantly evolving and if you want your site to perform well, you need to keep up. So, here are some effective tips that will work great for small businesses.
Use Google Search Console
Previously known as webmaster tools, the Google Search Console is a tool to monitor how well your site is performing. The tool will help you understand everything starting from whether your website is accessible to Google for indexing to making recommendations for improvement. If the tool suggests any changes, try to implement it because it will improve the site’s SEO.
Register with Google my business
Google my business enables you to take over your map listing. Adding a business description, your opening hours, special offers, and a link to your website can be incredibly helpful. It’s also possible to upload photographs and make weekly posts which in turn, can generate more traffic.
Conduct Proper Keyword Research
This is the most important step of getting your SEO right. If you want to optimise your website correctly, you need to use the right keywords as well. Apart from the basic searches, you should put your grey cells to work in order to find what other complex searches a user can make. Then, implement the keywords accordingly. If you are still new to this, you need not panic because even basic keywords research will benefit your website a great deal.
Organise Your Keywords Into Groups
Obviously, one page cannot have all the keywords you want to target. So, you will need multiple pages on your website. So, first, you need to research and make a list of keywords that match your niche. Then you need to sort them into logical groups. This will help you get a better idea of what web pages you need for your website. Then, all you need to do is use the keywords sensibly. You can start with 3 to 6 keyword variations for a single page.
Come Up With Content That Will Have Much Longer Shelf Life
When you are creating a new website, choose content ideas that are evergreen and will not be an old search term soon after being published. This is because when you choose evergreen ideas, people will still be searching for them 5 years from now. This will ensure that you do not have to modify your website too often.
Review Your Competitors
Once you have decided on your keywords and content, you need to use the keywords and then check your competitors’ websites that are being listed for that page. Do you find something that is related to your content? If not, then you need to grade the keywords as to which ones will trace back to the results you want.
Optimise the Images
People often forget to optimise the images on their websites. But adding sensible Alt text and branding to your images is good practice.
Don’t stuff the keywords and don’t overdo the process of optimisation. Also, pay attention to some local SEO if your business concerns the people in your locality. This will help you to reach a more targeted audience.
